Vinafarm SEO Case Study

Background

VinaFarm is a company specializing in electronic components and solutions. Despite offering high-quality and in-demand products, the website struggled with low organic traffic and minimal visibility on search engine results pages (SERPs). The client approached us to improve their search rankings and boost increase organic traffic.

Initial Challenges

The website faced low keyword rankings, with most target keywords positioned beyond the top 50, along with
poor technical SEO due to slow page load times, broken links, and a lack of structured data. Additionally,
it suffered from a weak backlink profile with few referring domains of low authority and faced significant
competitor dominance, making it difficult to surpass rivals in the niche.

Strategy

We conducted a comprehensive technical SEO audit to identify and resolve issues, including optimizing page
speed through image compression, browser caching, and server response improvements, fixing broken internal
and external links, and adding structured data markup to enhance search engine understanding of product pages
and blog posts. For keyword research and optimization, we performed a keyword gap analysis to uncover
untapped opportunities, targeted long-tail keywords with high intent and low competition, and optimized
product descriptions, meta titles, and meta descriptions for primary keywords. Additionally, we launched
a backlink outreach campaign and built internal links to strengthen website architecture and distribute link equity effectively.

Results

We increased organic traffic by 1500% within six months, growing monthly visitors from 20 to 200. Additionally,
we achieved top 10 rankings for five primary and long-tail keywords, improving the average keyword ranking position from 90 to 18